Anita Becker and Liz McFarland - For Sellers
Anita Becker and Liz McFarland Contact Anita Becker; 510.520.8335Contact Liz McFarland; 510.502.0442
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Platinum Service Program for Sellers

Anita & Liz will:

  • Schedule a walk-through of your home to assess highest selling potential

  • Educate you about current market conditions

  • Prepare a professional Comparable Market Analysis

  • Prepare the home with you utilizing a staging professional and a color consultation when appropriate

  • Provide an excellent list of subcontractors and coordinate the subcontractors’ work

  • Recommend which “pre-sale” inspections are appropriate for your property

  • Professionally photograph your home for printed brochures and internet exposure

  • Implement an aggressive Marketing Plan

  • Publish a website that is property specific and place it on over 40 significant sites

  • Print publications advertising your open home

  • Communicate consistently by your preferred method

  • Hold the property open for Brokers Tour and public Open Homes on Saturday and Sunday when convenient for you

  • Negotiate strongly on your behalf

  • Provide an escrow calendar of important dates

  • Provide a utilities phone list and a list of moving companies prior to close of escrow

  • Be present at escrow signing appointment at title company; provide a complete file on CD after close of escrow

  • Offer continued service beyond close of escrow